About

Joe Jenkins serves as the founder and Chief Executive Officer of The Brave Effect and Unshackled Mindset. In his capacity as a motivational speaker, life coach, and community ambassador, he is deeply committed to advocating for youth empowerment, prison reform, and mental health awareness. As a member of the advisory committee for the Hamilton County Sheriff's Office, he plays a pivotal role in facilitating the successful re-entry of individuals into society. Furthermore, his certification in diversity, equity, and inclusion underscores his dedication to fostering understanding and driving positive change within the community.

Joe is a dedicated husband, father, and grandfather who exemplifies the principles of leadership through personal example. His remarkable contributions to the community have been recognized with several awards, including the NAACP Distinguished James R. Mapp Award and The Eye of the Tiger Award from Chattanooga State Community College. These accolades reflect his steadfast commitment to justice and equity. Joe adheres to transformative principles and motivational quotes that serve to inspire others in their pursuits of personal growth and self-discovery. Notable among these quotes are "Positioning versus survival," "Are you brave enough to change?" and "I love me first."

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At Unshackled Mindset, we empower individuals to overcome mental and emotional obstacles. The journey toward freedom commences with a decisive step to transcend generational trauma, societal expectations, complacency, and ignorance. By cultivating self-love and self-belief as fundamental instruments, we offer actionable strategies that facilitate personal growth, thereby enabling transformative change and the pursuit of a life without limits.

We envision a vibrant world where every individual recognizes and embraces their unique power to craft a life overflowing with purpose and passion, fully liberated from the constraints of mental limitations. Unshackled Mindset aspires to cultivate a dynamic global movement, bringing together fearless, self-loving, and self-assured trailblazers. These remarkable individuals courageously embark on transformative journeys, taking bold and audacious actions that reshape their lives and inspire future generations. They serve as beacons of hope, demonstrating that true freedom and fulfillment are rooted in the strength and resilience that lie within each person.